ROCKET MEDIA
Google Ads
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Google Ads is an online advertising platform developed by Google.
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The platform makes it easy for small businesses to advertise across the internet.
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There are a number of opportunities to get your message in front of the right people, including Google search ads, shopping ads, display ads and You Tube ads.
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We can help you develop ad campaigns within one Google channel or across all channels.
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SEARCH
Be visible on google search results if someone is searching for something relevant to your product or service.
SHOPPING
Shopping ads include photos and rich information about your products. They are very effective for retailers and online stores.
DISPLAY
Display ads are banner or image based ads that can appear on millions of websites around the world, reaching over 90% of all internet users.
YOU TUBE
You Tube ads are the TV commercials of the internet. They’re superb at driving brand awareness and targeted traffic to your website.
Why You Should be Using Google Ads
Harness Intent
You're advertising to people who are actively searching for something in particular. When your ad appears you're helping them to find the answer to their question, want or need.
Massive Reach
The Google ad network reaches over 90% of all internet users worldwide. There are a staggering 3.5 billion searches each day.
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Get Noticed Quickly
With the right strategy your ads can be more noticeable than companies spending millions of dollars on media each year.
It's Pay Per Click
The main payment model for Google Ads is pay-per-click (PPC), meaning you only pay when someone clicks on your ad.
Low Start-up Costs
Google Ads has no minimum spend, so even businesses with tiny marketing budgets can use it.
Advanced Reporting
Modern analytics have made it possible to track every lead and sale on your website so you can double down on your most effective campaigns.
Behavioural Targeting
You can target people based on their behaviour or interests, remarket to people who have visited your website and reach similar audiences to your paying customers.
Scalable
You can increase your budget and your leads and profits will increase accordingly.
How We Create Your Google Ads Campaigns
1. GOAL SETTING
3. CAMPAIGN SET-UP AND AD CREATION
We now build your campaigns with the optimum ad structure for maximum impact. We develop lots of different adverts highlighting the features and benefits of your products and services and your unique selling proposition. This could be a mixture of text ads, images or videos. We will write the text ads and help you source the necessary images & videos.
4. MEASUREMENT &
REPORTING
5. MANAGEMENT AND OPTIMISATION
We begin with a conversation about your business and industry and what you want to achieve with a digital media strategy. Most businesses want to focus on generating new leads and sales but there are a range of other strategies available such as building brand awareness and a strong social media following.
2. RESEARCH AND PLANNING
Once we’re clear on your goals we can discuss the most appropriate Google ad campaigns for your business. Common across all campaigns is thorough competitor and audience research to understand how to target and convert your potential customers. Keyword research is often a key component of most campaigns and we will use our lazar focused industry tools to ensure we select the right keywords to bring you the most relevant and profitable customers.
We will develop an evaluation plan for you to ensure your campaign is on track and driving results and conversions. We will set-up a google analytics account to give you rich data and insight on your audience as well as putting in place all the necessary conversion tags. Lastly, we can work with you to build a real-time dashboard showing your key campaign KPI’s.
Daily campaign management and optimisation is essential to ensure you’re getting the most bang for your buck from your campaigns. You can outsource this role entirely to our agency; we will constantly improve your campaigns and conversions through continually testing new keywords, adverts, audiences and landing pages.
Reasons to Choose Rocket Media
Over 12+ Years Experience
Delivered ROI's for Clients up to 25:1
$20+Million Spent on Media to Date
Certified in Google Ads.
Payment Protection. Don't Pay if Not Satisfied.
Our Pricing
Google Ads campaign
$500
Campaign set-up across search, display or You Tube
One or multiple channels included in price
Conversion tracking to monitor results
Google Analytics
Landing page recommendations
One week management & optimisation
$200
Monitor and optimize campaigns on daily basis
Develop new keywords, adverts & audiences
Real-time dashboard
Conversion tracking & Google Analytics
Conversion Rate Optimisation
One month management & optimisation
$600
Monitor and optimize campaigns on daily basis
Develop new keywords, adverts & audiences
New remarketing campaigns
Custom and Similar Audiences
Channel mix optimisations
Advanced analytics and CRO
Contact us Now
Ready to take off?
